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Turning a Music App into a Social Platform!

The idea behind this project was to create a desktop version of a music app while adding improvements and incorporating social media features. I worked side by side with the team at Gwtech throughout their whole ux process by conducting interviews and usability testing.

The challenge

Part of the strategy of the software company Gwtech was to launch a new and improved desktop version of a music app with social media features that would generate a more engaging experience for the user.

I was approached and offered the task of designing and lead the usability testing sessions. The challenge was to rethink the integrations to be well adapted to the desktop version and provide an easy to use platform that could compete with others from the market.

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Initial Research

I began the project with some formative research assessing the competitor landscape and identifying opportunities to differentiate the product. Conducting interviews is essential in gathering information so after a few meetings with the team I conducted interviews to potential users. This helped me to create the Personas in a co-creation session with the Gwtech team. Personas are target users that help us differentiate our most important users and align our design process based on their needs, goals and behaviours. We created this Personas using the app mural.co

What was learned from the research

This research helped the customer to know more about their potential users and their needs so it was a good opportunity to improve the goals of the project.

We learned that users are looking to see an easy to use app that could provide quick access to songs. They expressed their frustrations when using current music app platforms and requested some changes from this experiences they have.

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Usability Testing

I conducted a usability test for the current app to detect errors and opportunities to be improved for both platforms (mobile and desktop).

First I created a document with some guidelines with best practices on how to do a usability test because this was going to be performed remotely not only by me but by other people from the team without experience in the field. After some practice and explanations we invited 8 potential users that haven't seen the app before and set a session with each of them in person and remotely with the app lookback.io

What we measured

I used 3 metrics to analyze these tests: Satisfaction score, Errors and Task success

After each session the users were asked a few questions to gather their expectations and previous experience with this type of applications. At the end of the test we presented a post survey to see if these expectations were ment and what the users remembered from the experience they had.

We learned that the main issue was the information architecture. We needed to improve a few labels and reorganize the information.

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Prototyping

After improving the information architecture for the mobile app version I created the prototypes for the desktop version applying this improvements.

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And we tested again!

Since this is an iterative process we tested again but this time using the app Optimal Workshop performing a Chalkmark test that consist of an Online Screenshot Testing (Heat maps).

43 people participated and 35 (81%) of those people completed all 5 tasks. Once again we created 2 questionnaires, one before the tasks began and the other which was an NPS (net promoter score) metric, at the end.

In general the results from the test were really good. We found out that new issues with the understanding of labels were shown and that the home page should provide more clear information that was hidden.

The outcome

We learned that some labels we thought were going to be easy to understand by the users they weren't. We improved the home page information to provide a more personalized experience. The insights we got from the studies were very educational for the customer whom have never performed usability testings before.

We fixed all the issues and we will continue to test new functionalities once the app will be launched to public.

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Let's work together!

Contact Eugenia