Let's transform
customer
experiences
Eugenia Jongewaard is an Experience Designer and Customer Journey Management expert specializing in customer experience, service design, and customer-centered innovation. She helps organizations design better services, products, and customer journeys while empowering teams to lead meaningful and sustainable change.
TRUSTED BY
What clients
say
"Eugenia instilled in me an appreciation for the value of maintaining a focus on User Experience, both in Support interactions and in the broader world of Design."
Technical Architect, Zendesk
"Eugenia is not just a true expert in Customer Journey Management and UX; she is an inspiring colleague whose insights and creativity elevate our projects."
Head of Consumer Experience, Nestlé
"I recommend Eugenia as a team player with extraordinary attention to detail and I'm sure that she would add value to any initiative requiring design thinking knowledge and tools."
Global EX, Nestlé
Latest
projects
Enterprise UX & Customer Journey Management · 2023 - 2025
Shaping the Future of Investment Advisory at LGT Bank
I led UX strategy and Customer Journey Management for a complex investment advisory platform, aligning stakeholders around a shared view of the client journey, scaling design operations, and shifting the organization toward data-driven decision-making.
-50%
Duplicated work across previously siloed product teams
1st
Journey management framework at LGT, using TheyDo to align teams around user experience
AI-Assisted Product Development · 2026
PlanCanvas: Your YouTube Content Workspace
PlanCanvas is a workspace for YouTubers to turn scattered ideas into a clear content strategy.
I am designing and building it myself with AI, to see how far one designer can take an idea alone. Real YouTube creators are testing it now, and their feedback keeps shaping it. Follow the build in public at UXTips.club and watch it unfold on my dedicated YouTube channel.
0 → 1
From idea to live product
Live
with real YouTubers
Teaching and
building
in the open
Outside of client work I run two spaces: a Spanish-speaking design community I started in 2016, and PlanCanvas, the product I am building in public.
50K+
SUBSCRIBERS
2016
CHANNEL FOUNDED
200+
EXCLUSIVE COMMUNITY MEMBERS
+1000
PEOPLE TOOK MY COURSES
About
me
Originally from Argentina, I started my career as a web accessibility and usability specialist.
After working in design agencies and consulting on projects for government organizations in Argentina and Uruguay, I joined Zendesk as an early hire. Wearing many hats, I contributed to the company's growth from startup to its 2014 IPO, gaining first-hand experience in building a strong customer-centric culture.
I later relocated to Barcelona and joined Nestlé as a UX Lead, where I worked on global-scale initiatives, including the redesign of the HR Portal impacting 275,000 employees. During this time, I also self-initiated a UX maturity transformation within the IT organization, embedding more strategic, user-centered practices.
More recently, I led UX strategy at LGT Private Banking, leading product design and Customer Journey Management efforts to create more seamless and effective investment advisory experiences.
Alongside my corporate career, I'm driven by an entrepreneurial spirit. I love creating new services and inspiring others—speaking at conferences, building a YouTube channel of 50K+ subscribers, launching courses with 1,500+ students, and founding uxtips.club, a community where designers grow into more strategic, impactful leaders.
2023 — Speaker at UX Nordic Conference (Denmark), presenting to 900+ professionals.
Speaking & Articles
- Leaders Exchange at Wegrow [en]↗
- World IA Day, Barcelona [en]↗
- UX Nordic Conference, Copenhagen [en]↗
- UX Maturity Workshop at Nestlé [en]↗
- Human Experience of Work [en]↗
- World Usability Day 22 at Nestlé [en]↗
- Shiftseven Argentina [es]↗
- WUD Córdoba, Argentina 2007 [es]↗
- Optimal Workshop Magazine [en]↗
- Featured in Torres Burriel Blog [es]↗