Let's transform
customer experiences
Hi! 👋 My name is Eugenia and I help organizations craft customer-centered services and products while empowering teams to lead meaningful change.
Let's transform
customer experiences
Hi! 👋 My name is Eugenia and I help organizations craft customer-centered services and products while empowering teams to lead meaningful change.
AI-Driven Workflow Design
UX & Product Design
From Strategy to Impact I provide end-to-end ownership for turning nascent ideas into market-ready services and products (0-to-1 Approach). This involves linking product strategy with user-centered execution to build scalable solutions that drive growth and deliver long-term value across all digital touchpoints.
AI-Driven Workflow Design
UX & Product Design
From Strategy to Impact I provide end-to-end ownership for turning nascent ideas into market-ready services and products (0-to-1 Approach). This involves linking product strategy with user-centered execution to build scalable solutions that drive growth and deliver long-term value across all digital touchpoints.
Driving Systemic Change
Journey Management
I embed Service Design and Journey Management as core organizational capabilities, driving systemic improvement across teams and touchpoints. My work focuses on mapping complex journeys, identifying friction points, and leading change initiatives that transform operations and accelerate innovation enterprise-wide.
Driving Systemic Change
Journey Management
I embed Service Design and Journey Management as core organizational capabilities, driving systemic improvement across teams and touchpoints. My work focuses on mapping complex journeys, identifying friction points, and leading change initiatives that transform operations and accelerate innovation enterprise-wide.
Audience Growth
Learning Experiences
I launched two UX courses with 1,500+ students, grew a YouTube audience of 50K+, and scaled a subscription-based UX community using automation and personalization tools. I now help brands boost employee and customer engagement, designing learning and community strategies that drive adoption, collaboration, and meaningful product experiences.
Audience Growth
Learning Experiences
I launched two UX courses with 1,500+ students, grew a YouTube audience of 50K+, and scaled a subscription-based UX community using automation and personalization tools. I now help brands boost employee and customer engagement, designing learning and community strategies that drive adoption, collaboration, and meaningful product experiences.
Helping designers level up their careers
In 2016 I created one of the first Spanish YouTube Channels about UX Design reaching today to more than 50k subscribers. I created this space to share my experiences, knowledge and help people from the spanish community transition to UX.
I’ve also created an exclusive community to help professionals elevate their careers with personalized coaching and resources. It offers tailored guidance, curated tools, and support for navigating the challenges of the UX field with confidence.
Empowering teams
My Approach to Design Leadership
Serve to Lead
Guiding with empathy, empowering teams to do their best work.
Serve to Lead
Guiding with empathy, empowering teams to do their best work.
Strategic Vision
Aligning design with clear goals and forward-thinking outcomes.
Strategic Vision
Aligning design with clear goals and forward-thinking outcomes.
Foster Innovation
Encouraging experimentation, and continuous improvement.
Foster Innovation
Encouraging experimentation, and continuous improvement.
testimonials
What people say
Eugenia is not just a true expert in CX and UX; she is an inspiring colleague whose insights and creativity elevate our projects.
Sayaf Kofahi, Head of Consumer Experience, Nestlé
Eugenia instilled in me an appreciation for the value of maintaining a focus on User Experience, both in Support interactions and in the broader world of Design.
James Peterson Technical Architect at Zendesk
Eugenia is not just a true expert in CX and UX; she is an inspiring colleague whose insights and creativity elevate our projects.
Sayaf Kofahi, Head of Consumer Experience, Nestlé
Eugenia is not just a true expert in CX and UX; she is an inspiring colleague whose insights and creativity elevate our projects.
Sayaf Kofahi, Head of Consumer Experience, Nestlé
Eugenia instilled in me an appreciation for the value of maintaining a focus on User Experience, both in Support interactions and in the broader world of Design.
James Peterson Technical Architect at Zendesk
Eugenia is not just a true expert in CX and UX; she is an inspiring colleague whose insights and creativity elevate our projects.
Sayaf Kofahi, Head of Consumer Experience, Nestlé